I just posted my most recent column in Marketing Land, looking at trajectory for one of the biggest shows in town - digital marketing. True, when you add up all of digital marketing it is big enough to eclipse the size of the TV advertising business in the US. But that growth is going to be challenged by ad blockers, response rates, and challenges on fraud and viewability. ... Read on.
They're Singing From Our Songbook
When you get a tune stuck in your head, it’s usually because it was either catchy or meaningful to you. I usually write about my business opinions here, but this time I want to share a couple of moments that really struck a chord with me. ... Read on.
#direct mail #marketing #pebblepost #press #programmatic #ad tech
I was interviewed by ad tech publication The Makegood last week. Here is my best (or at least, my latest) rendition of the PebblePost story. ... Read on.