What a ride it has been since that moment sitting on my tractor when the vision for PebblePost sparked our journey proving up the power of Digital To Home. We have many constituents to be thankful for, including our brands, team, investors and board. It takes a village to raise a startup, and we couldn’t be more thrilled with the progress and momentum enabled by everyone’s contribution and support. ... Read on.
Vision Test: Profitability, Growth and Momentum
Richard Bennett Gersh: The Final Curtain Call
NOTE: This is a special edition of my blog. Some of you may have seen an earlier post on Facebook, this a revised version for SUTM. ... Read on.
When I first got the idea for a new kind of direct mail company, one of the first people I met with was Randy Rothenberg. Randy is head of the Interactive Advertising Bureau (IAB), which is a champion of digital marketing. Our pairing might seem counterintuitive, if not downright adversarial, like the head of a proposed gourmet burger chain wanting to bounce his idea off the president of PETA. ... Read on.
#programmatic direct mail #direct-to-consumer #act-alikes #experience #digitally native vertical brands
To steer a successful startup, you have to drive your company forward with relentless enthusiasm. We’ve done that here at PebblePost®. And the results — such as the oversubscribed $31 million in series C funding we recently secured through a group led by Advance Venture Partners (AVP) and Capital One Growth Ventures — have proven that our enthusiasm is well founded. ... Read on.
#Funding #programmatic direct mail #Series C #Capital One #Advance Venture Partners
A Reality Check for “Big Dadda”
When I’m with my two sons (ages 9 and 11) I try to be fully present. I’m learning all too quickly how fleeting childhood is, and I’ll never get these precious years with them again. On the other hand, as Chairman, CEO and Chief Stamp Licker at PebblePost, I have a virtual 24/7 obligation to my company. And, like my dad before me, I try to forge a workable compromise by giving my sons occasional glimpses of what the business world is like. The results can be amusing — and humbling. ... Read on.
#big data #Omnichannel #Attribution #programmatic direct mail #ANA #family #DMA #Governors Ball
I got an unusual complaint the other day. A guy had visited the website of a brand that we do business with. And afterward he didn’t get retargeted. “How come you didn’t send me anything in the mail?” he said, sounding disappointed. “I thought that’s what you guys do.” He was half right. ... Read on.
#digital marketing #Respect #home #programmatic direct mail #meaningful mail #tangible #relevance
I’ve been working in startups most of my career and gained a lot of experience to draw from, both positives and negatives. These experiences include being on “both sides of the table” — founding a company, then founding a seed stage venture fund, and now founding a startup once again. This time I’m able to approach the role from a very different perspective than I had the first time around. ... Read on.
#vc #entrepreneur #pinata #investor #programmatic direct mail #startup lessons #team
The dozen or so email invites arrived while I was visiting friends in Napa Valley. On each one, the subject line read “Lessons Learned.” Then I saw where they were from: Lester Wunderman, Mary Cohn-Wells, David Ogilvy, Bernice Fitz-Gibbon, Joy Mangano, Ron Popeil, Shirley Polykoff … ... Read on.
#marketing #industry leaders #office move #conference rooms
The Other First-Mover Advantage
In business the first-mover advantage is obvious but it is not foolproof. As one analyst wrote, “First-mover advantage is no absolute guarantee of success, and for reasons which must remain forever mysterious, late-arriving and sometimes inferior products often take over the market from the first-movers.” ... Read on.
#venture capital #startup #entrepreneur #first-mover