An Amazing Amount of Wrong

At PebblePost, we strive for a diverse culture that encourages people to express their individuality. We don’t want marionettes. Still, when it comes to the current state of marketing and advertising, we all speak with one voice. Marita Scarfi, our CFO and Head of West Coast Operations, recently summed up what we see industry-wide in five pointed words: “an amazing amount of wrong.” ... Read on.

#digital  #marketing  #Respect  #Procter & Gamble  #advertising

I’ll See You Tuesday Morning: A 9/11 Story

I was in Pittsburgh for an old law school classmate’s wedding on the second weekend in September of 2001. I had intended to unplug entirely and just enjoy the occasion. I wasn’t even going to bring my laptop because it was such a hassle to get email back then — you had to do the modem handshake and all that nonsense — but I changed my mind. And I was glad I did. ... Read on.

How to Approach an Investor (and How Not to)

As I’ve said before, there’s nothing like the rush of that lightbulb moment when a great idea arrives. I’ve experienced it myself several times. It’s the best part of being an entrepreneur. Everything that follows is hard work. ... Read on.

#Funding  #venture capital  #startup  #entrepreneur  #investor

Walmart vs. Amazon: War of the Digital and Physical Worlds

Two recent occurrences serve as signals that we’re at a marketing crossroads. In June, Amazon announced that it had offered to buy Whole Foods for $13.7 billion. Two weeks earlier, at Walmart’s 47th Annual Shareholders Meeting, President and CEO Doug McMillon vowed to make the company “people-led and tech-empowered” with enhanced capabilities for online ordering and better delivery options. (Walmart was also rumored to be a potential Whole Foods suitor.) ... Read on.

#digital  #retail  #programmatic direct mail  #Amazon  #e-commerce  #Walmart  #physical

VC Litmus Test: Are You in It for the Venture or the Capital?

There are basically two types of venture capitalists. The first wants to make a difference by building something. The second just wants purely to make a financial gain. ... Read on.

#tech  #venture capital  #vc  #entrepreneur  #investor  #business  #startup lessions

Others Join the Chorus in Condemning Digital's Worst Practices

Sometimes it feels like I’m preaching to the choir on the pitfalls of digital marketing. But I think it’s important to keep the sermons coming because the choir is growing larger and louder all the time. Here are a couple recent examples. ... Read on.

#digital marketing  #brand safety  #ad blocking  #transparency  #Google  #Procter & Gamble  #advertising

An IPO without a CFO? No, No, No, No, No, No, No…

It’s one of those basic rules like “i before e except after c.” Only in this case it should be “c-level hires before IPO buyers — always.” ... Read on.

#startups  #business  #CFO  #IPO  #finance

Business as a Second Language

For years, the top three foreign languages taught in U.S. public schools have been Spanish, French and German. One language that isn’t on the list — but should be — is Business, with a capital B. ... Read on.

#entrepreneur  #education  #business  #language

Three-Point Test to Turn Your Idea into Gold

The best part of any startup is the aha! moment. Insight and clarity arrive spontaneously, as if by magic, and innovation is born. ... Read on.

#MarTech  #startup  #entrepreneurship  #focus

Introducing Programmatic Skywriting

I apologize for our recent radio silence. It was due in part to our focus on securing $15 million in Series B funding. But there was another reason, which I’ll reveal with a sneak peek at the press release that’s going out tomorrow. ... Read on.

#programmatic

1 2 3 4

About Lewis

Lewis GershCurrent Chief Stamp Licker (a.k.a. CEO) at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”

Follow: Follow on Twitter Follow on LinkedIn Follow on Medium

Subscribe to Email Updates

Recent Posts