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It’s a Wonderful Day in the Digitally Reactive Neighborhood

When I first got the idea for a new kind of direct mail company, one of the first people I met with was Randy Rothenberg. Randy is head of the Interactive Advertising Bureau (IAB), which is a champion of digital marketing. Our pairing might seem counterintuitive, if not downright adversarial, like the head of a proposed gourmet burger chain wanting to bounce his idea off the president of PETA. ... Read on.

#programmatic direct mail  #direct-to-consumer  #act-alikes  #experience  #digitally native vertical brands

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About Lewis

Lewis GershCurrent Chief Stamp Licker (a.k.a. CEO) at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”

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