Walmart vs. Amazon: War of the Digital and Physical Worlds

Two recent occurrences serve as signals that we’re at a marketing crossroads. In June, Amazon announced that it had offered to buy Whole Foods for $13.7 billion. Two weeks earlier, at Walmart’s 47th Annual Shareholders Meeting, President and CEO Doug McMillon vowed to make the company “people-led and tech-empowered” with enhanced capabilities for online ordering and better delivery options. (Walmart was also rumored to be a potential Whole Foods suitor.) ... Read on.

#digital  #retail  #programmatic direct mail  #Amazon  #e-commerce  #Walmart  #physical

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About Lewis

Lewis GershCurrent Chief Stamp Licker (a.k.a. CEO) at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”

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