When I first got the idea for a new kind of direct mail company, one of the first people I met with was Randy Rothenberg. Randy is head of the Interactive Advertising Bureau (IAB), which is a champion of digital marketing. Our pairing might seem counterintuitive, if not downright adversarial, like the head of a proposed gourmet burger chain wanting to bounce his idea off the president of PETA. ... Read on.
#programmatic direct mail #direct-to-consumer #act-alikes #experience #digitally native vertical brands
To steer a successful startup, you have to drive your company forward with relentless enthusiasm. We’ve done that here at PebblePost®. And the results — such as the oversubscribed $31 million in series C funding we recently secured through a group led by Advance Venture Partners (AVP) and Capital One Growth Ventures — have proven that our enthusiasm is well founded. ... Read on.
#Funding #programmatic direct mail #Series C #Capital One #Advance Venture Partners
A Reality Check for “Big Dadda”
When I’m with my two sons (ages 9 and 11) I try to be fully present. I’m learning all too quickly how fleeting childhood is, and I’ll never get these precious years with them again. On the other hand, as Chairman, CEO and Chief Stamp Licker at PebblePost, I have a virtual 24/7 obligation to my company. And, like my dad before me, I try to forge a workable compromise by giving my sons occasional glimpses of what the business world is like. The results can be amusing — and humbling. ... Read on.
#big data #Omnichannel #Attribution #programmatic direct mail #ANA #family #DMA #Governors Ball
I got an unusual complaint the other day. A guy had visited the website of a brand that we do business with. And afterward he didn’t get retargeted. “How come you didn’t send me anything in the mail?” he said, sounding disappointed. “I thought that’s what you guys do.” He was half right. ... Read on.
#digital marketing #Respect #home #programmatic direct mail #meaningful mail #tangible #relevance
I’ve been working in startups most of my career and gained a lot of experience to draw from, both positives and negatives. These experiences include being on “both sides of the table” — founding a company, then founding a seed stage venture fund, and now founding a startup once again. This time I’m able to approach the role from a very different perspective than I had the first time around. ... Read on.
#vc #entrepreneur #pinata #investor #programmatic direct mail #startup lessons #team
Two recent occurrences serve as signals that we’re at a marketing crossroads. In June, Amazon announced that it had offered to buy Whole Foods for $13.7 billion. Two weeks earlier, at Walmart’s 47th Annual Shareholders Meeting, President and CEO Doug McMillon vowed to make the company “people-led and tech-empowered” with enhanced capabilities for online ordering and better delivery options. (Walmart was also rumored to be a potential Whole Foods suitor.) ... Read on.
#digital #retail #programmatic direct mail #Amazon #e-commerce #Walmart #physical