Is Digital About to Have its Curtain Call?

I just posted my most recent column in Marketing Land, looking at trajectory for one of the biggest shows in town - digital marketing. True, when you add up all of digital marketing it is big enough to eclipse the size of the TV advertising business in the US. But that growth is going to be challenged by ad blockers, response rates, and challenges on fraud and viewability. ... Read on.

#programmatic  #ad tech

1

About Lewis

Lewis GershCurrent Chief Stamp Licker (a.k.a. CEO) at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”

Follow: Follow on Twitter Follow on LinkedIn Follow on Medium

Subscribe to Email Updates