The Farmer in the Deal (Or: Sowing the Seeds of a Startup)

The most common question we get here at PebblePost is: “How did you come up with the idea for Programmatic Direct Mail®?” ... Read on.

#programmatic  #tangiblemedia  #digital  #startup  #founder

Wax On, Wax Off (Or: A Mentoring Moment)

The dynamic is as old as business itself. The young hotshot wants to go all in on the current trend. He’s frustrated that the old hand is skeptical. Then one day reality smacks the kid in the face and he realizes the old hand was right. ... Read on.

#mentoring  #aol  #serendipity

“My Preference”

Eric Wheeler, Founder and CEO of 33across, and I came up with this joke at a venture event. If you’re in the VC world and familiar with “Lord of the Rings,” you’ll immediately understand the reference. ... Read on.

#venturecapitalist  #greed  #vc

Stop the World — I Want to Get Off

“The only thing worse than a company that’s accustomed to failure is a company that is failing and unaccustomed to admitting it.” ... Read on.

#verizon buys yahoo  #timarmstrongaol

Digital Myopia and Geo-Targeting

One of the fun things about being an early-bird digital media entrepreneur and seed-stage venture fund founder is that I have gotten to enjoy a lot of [r]evolutionary moments. Often it’s like the famous scene from 2001: A Space Odyssey, when the Neanderthal throws the bone in the air and in the blink of an eye it becomes a spaceship. But sometimes, it’s like a crew member on that ship forgot basic terrestrial skills. ... Read on.

#programmaticdirectmail  #lewisgersh  #geotargeting

Is Digital About to Have its Curtain Call?

I just posted my most recent column in Marketing Land, looking at trajectory for one of the biggest shows in town - digital marketing. True, when you add up all of digital marketing it is big enough to eclipse the size of the TV advertising business in the US. But that growth is going to be challenged by ad blockers, response rates, and challenges on fraud and viewability. ... Read on.

#ad tech  #programmatic

Funding is for the Cast and Crew

I am very excited to share that PebblePost received a $5M investment led by Greycroft. But I’m most excited about something other than the money. ... Read on.

Another Shout Out: On Stage at National Postal Forum

I was at the National Postal Forum in Nashville, couple of thousand attendees. The keynote was given by Megan Brennan and Jim Cochrane ... Read on.

They're Singing From Our Songbook

When you get a tune stuck in your head, it’s usually because it was either catchy or meaningful to you. I usually write about my business opinions here, but this time I want to share a couple of moments that really struck a chord with me.  ... Read on.

#ad tech  #direct mail  #marketing  #pebblepost  #press  #programmatic

Programmatic Invasion

 A consumer engages an eCommerce site, searches and browses, unaware that a legion of display ads lay bivouacked just beyond the horizon under cover of algorithms, data, and cookies. Brands take great care to curate the story on their sites in order to enhance the user experience, and they know they have the chance to continue the dialog with their audience based on what data provides them. Yet they forget that marketing is an art, and they too often bring a tuba to a violin recital. Programmatic is a term that came from music, and believe it or not, I find it especially relevant today.  ... Read on.

About Lewis

Lewis GershCurrent Chief Stamp Licker (a.k.a. CEO) at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”

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