A consumer engages an eCommerce site, searches and browses, unaware that a legion of display ads lay bivouacked just beyond the horizon under cover of algorithms, data, and cookies. Brands take great care to curate the story on their sites in order to enhance the user experience, and they know they have the chance to continue the dialog with their audience based on what data provides them. Yet they forget that marketing is an art, and they too often bring a tuba to a violin recital. Programmatic is a term that came from music, and believe it or not, I find it especially relevant today. ... Read on.
Let me set a scene for you based on a recurring situation I’ve encountered more in the past three months than in all the 20 years prior. It is one that is unfamiliar, unnerving, uncomfortable, but most of all, enlightening. ... Read on.
I recently posted this article on MarketingLand, Why Digital Attribution Is An Unsolvable Problem, to address a big challenge in the marketplace. In my years of working with ad tech start ups, they were all convinced that their theirs was the best solution out there. The off-cited Lumascapes that show marketing technology and services brands trying to prove incremental value to the marketer point out that it is really hard to stand out in the crowd, and even harder to point to what you delivered. ... Read on.
I was interviewed by ad tech publication The Makegood last week. Here is my best (or at least, my latest) rendition of the PebblePost story. ... Read on.
Lewis just published an article in Total Retail on the power of Direct Mail as a marketing tool. ... Read on.
When I introduced my new blog, Start-Up! The Musical, a couple of weeks ago I spoke about how similar start-ups and musicals really are. ... Read on.
This sums up the valuation bubble happening right now (From Wired Magazine's Theranos’ Scandal Exposes the Problem With Tech’s Hype Cycle) ... Read on.
My name is Lewis Gersh, and I am co-founder and CEO of PebblePost™. I have been founding and investing in technology companies since the mid-90’s under the vision that I term Transactional Media. It’s been a rollercoaster of highs and lows, steeped in melodrama, much of which this blog will delve into over time. Today is one of the highs. I have never been more excited than I am today, as we unveil PebblePost™ and Programmatic Direct Mail, a perfect application of Transactional Media. ... Read on.