Others Join the Chorus in Condemning Digital's Worst Practices

Sometimes it feels like I’m preaching to the choir on the pitfalls of digital marketing. But I think it’s important to keep the sermons coming because the choir is growing larger and louder all the time. Here are a couple recent examples. ... Read on.

#digital marketing  #ad blocking  #transparency  #brand safety  #advertising  #Google  #Procter & Gamble

An IPO without a CFO? No, No, No, No, No, No, No…

It’s one of those basic rules like “i before e except after c.” Only in this case it should be “c-level hires before IPO buyers — always.” ... Read on.

#CFO  #finance  #IPO  #business  #startups

Business as a Second Language

For years, the top three foreign languages taught in U.S. public schools have been Spanish, French and German. One language that isn’t on the list — but should be — is Business, with a capital B. ... Read on.

#business  #language  #education  #entrepreneur

Three-Point Test to Turn Your Idea into Gold

The best part of any startup is the aha! moment. Insight and clarity arrive spontaneously, as if by magic, and innovation is born. ... Read on.

#startup  #entrepreneurship  #focus  #MarTech

Introducing Programmatic Skywriting

I apologize for our recent radio silence. It was due in part to our focus on securing $15 million in Series B funding. But there was another reason, which I’ll reveal with a sneak peek at the press release that’s going out tomorrow. ... Read on.

#programmatic

Sears and the Wholesale Collapse of Legacy Retail

A recent Business Insider piece provided grisly details of the “death spiral” at Sears, the legacy retail chain that has devolved from iconic to irrelevant. The story came on the heels of an announced 150 store closings, including 108 Kmarts. (That gives you a hint of the problem right there — although it was Kmart that acquired Sears in 2004, the new corporation took the name Sears Holdings.) ... Read on.

The Commitments (Or: Welcome Aboard the Board)

Once, during a panel discussion, someone asked me why I got into venture capital. I told them it was for the privilege of working with entrepreneurs who have the vision to see what doesn’t exist yet, the enthusiasm to will it into being and the courage to fail in front of everybody they know — and many more they don’t know. ... Read on.

#startup  #board  #advertiisng  #targeting

You'll Never Wok Alone

Ask a successful male of a certain age to cite a role model who taught him the value of preparation, discipline and plain ol’ hard work during adolescence, and chances are he’ll name a grizzled American archetype like a football coach. ... Read on.

#career  #discipline  #hardwork  #rolemodels  #cooking

Whacking the Piñata

During my career, I’ve spent time at every point along the investor food chain. I’ve experienced the purity of being a venture-backed entrepreneur in the dot-com bubble. Then I founded one of the first seed funds in New York City. Now I’ve gone back to the operating side. ... Read on.

#vc  #startup  #entrepreneur  #pinata  #investor

A Funny Thing Happened on the Way to the Forum (Or: The Ancient Roman Origins of Native Advertising)

Truly original ideas are hard to come by. Search was a big one. The way social media has evolved makes it unlike anything else as well. And marketers have told us that PebblePost’s Programmatic Direct Mail® is a unique new marketing channel. ... Read on.

#native advertising  #romans  #tangiblemedia  #digital

About Lewis

Lewis GershCurrent Chief Stamp Licker (a.k.a. CEO) at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”

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