Sears and the Wholesale Collapse of Legacy Retail

A recent Business Insider piece provided grisly details of the “death spiral” at Sears, the legacy retail chain that has devolved from iconic to irrelevant. The story came on the heels of an announced 150 store closings, including 108 Kmarts. (That gives you a hint of the problem right there — although it was Kmart that acquired Sears in 2004, the new corporation took the name Sears Holdings.) ... Read on.

The Commitments (Or: Welcome Aboard the Board)

Once, during a panel discussion, someone asked me why I got into venture capital. I told them it was for the privilege of working with entrepreneurs who have the vision to see what doesn’t exist yet, the enthusiasm to will it into being and the courage to fail in front of everybody they know — and many more they don’t know. ... Read on.

#startup  #board  #targeting  #advertiisng

You'll Never Wok Alone

Ask a successful male of a certain age to cite a role model who taught him the value of preparation, discipline and plain ol’ hard work during adolescence, and chances are he’ll name a grizzled American archetype like a football coach. ... Read on.

#career  #discipline  #rolemodels  #cooking  #hardwork

Whacking the Piñata

During my career, I’ve spent time at every point along the investor food chain. I’ve experienced the purity of being a venture-backed entrepreneur in the dot-com bubble. Then I founded one of the first seed funds in New York City. Now I’ve gone back to the operating side. ... Read on.

#startup  #vc  #entrepreneur  #pinata  #investor

A Funny Thing Happened on the Way to the Forum (Or: The Ancient Roman Origins of Native Advertising)

Truly original ideas are hard to come by. Search was a big one. The way social media has evolved makes it unlike anything else as well. And marketers have told us that PebblePost’s Programmatic Direct Mail® is a unique new marketing channel. ... Read on.

#digital  #tangiblemedia  #native advertising  #romans

The Farmer in the Deal (Or: Sowing the Seeds of a Startup)

The most common question we get here at PebblePost is: “How did you come up with the idea for Programmatic Direct Mail®?” ... Read on.

#digital  #programmatic  #startup  #tangiblemedia  #founder

Wax On, Wax Off (Or: A Mentoring Moment)

The dynamic is as old as business itself. The young hotshot wants to go all in on the current trend. He’s frustrated that the old hand is skeptical. Then one day reality smacks the kid in the face and he realizes the old hand was right. ... Read on.

#serendipity  #mentoring  #aol

“My Preference”

Eric Wheeler, Founder and CEO of 33across, and I came up with this joke at a venture event. If you’re in the VC world and familiar with “Lord of the Rings,” you’ll immediately understand the reference. ... Read on.

#greed  #venturecapitalist  #vc

Stop the World — I Want to Get Off

“The only thing worse than a company that’s accustomed to failure is a company that is failing and unaccustomed to admitting it.” ... Read on.

#verizon buys yahoo  #timarmstrongaol

Digital Myopia and Geo-Targeting

One of the fun things about being an early-bird digital media entrepreneur and seed-stage venture fund founder is that I have gotten to enjoy a lot of [r]evolutionary moments. Often it’s like the famous scene from 2001: A Space Odyssey, when the Neanderthal throws the bone in the air and in the blink of an eye it becomes a spaceship. But sometimes, it’s like a crew member on that ship forgot basic terrestrial skills. ... Read on.

#programmaticdirectmail  #lewisgersh  #geotargeting

About Lewis

Lewis GershCurrent Chief Stamp Licker (a.k.a. CEO) at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”

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