Filling Those Marketing Blind Spots with Meaningful Mail

I got an unusual complaint the other day. A guy had visited the website of a brand that we do business with. And afterward he didn’t get retargeted. “How come you didn’t send me anything in the mail?” he said, sounding disappointed. “I thought that’s what you guys do.” He was half right. ... Read on.

#meaningful mail  #programmatic direct mail  #home  #tangible  #digital marketing  #relevance  #Respect

Others Join the Chorus in Condemning Digital's Worst Practices

Sometimes it feels like I’m preaching to the choir on the pitfalls of digital marketing. But I think it’s important to keep the sermons coming because the choir is growing larger and louder all the time. Here are a couple recent examples. ... Read on.

#digital marketing  #ad blocking  #transparency  #brand safety  #advertising  #Google  #Procter & Gamble

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About Lewis

Lewis GershCurrent Chief Stamp Licker (a.k.a. CEO) at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”

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