The Other First-Mover Advantage

In business the first-mover advantage is obvious but it is not foolproof. As one analyst wrote, “First-mover advantage is no absolute guarantee of success, and for reasons which must remain forever mysterious, late-arriving and sometimes inferior products often take over the market from the first-movers.” ... Read on.

#venture capital  #startup  #entrepreneur  #first-mover

Sowing Hardier Seed Rounds

“There are different ways to do innovation. You can plant a lot of seeds [and] not be committed to any particular one of them but just see what grows. And this really isn’t how we’ve approached [Facebook]. We go mission-first then focus on the pieces we need and go deep on them and be committed to them.” — Mark Zuckerberg, Founder and CEO of Facebook, in an interview with Fast Company, 2015 ... Read on.

#Funding  #venture capital  #entrepreneur  #seed round

How to Approach an Investor (and How Not to)

As I’ve said before, there’s nothing like the rush of that lightbulb moment when a great idea arrives. I’ve experienced it myself several times. It’s the best part of being an entrepreneur. Everything that follows is hard work. ... Read on.

#Funding  #venture capital  #startup  #entrepreneur  #investor

VC Litmus Test: Are You in It for the Venture or the Capital?

There are basically two types of venture capitalists. The first wants to make a difference by building something. The second just wants purely to make a financial gain. ... Read on.

#tech  #venture capital  #vc  #entrepreneur  #investor  #business  #startup lessions

Transactional Media: PebblePost® and Programmatic Direct Mail®

My name is Lewis Gersh, and I am co-founder and CEO of PebblePost™. I have been founding and investing in technology companies since the mid-90’s under the vision that I term Transactional Media. It’s been a rollercoaster of highs and lows, steeped in melodrama, much of which this blog will delve into over time. Today is one of the highs.  I have never been more excited than I am today, as we unveil PebblePost™ and Programmatic Direct Mail, a perfect application of Transactional Media. ... Read on.

#direct mail  #pebblepost  #venture capital  #startup  #transactional media

Now Live: "Startup! The Musical"

I’m excited to announce my new venture, PebblePost, and my new blog, “Start-Up! The Musical.” First, a little prologue on the blog. Read this post to learn more about PebblePost. ... Read on.

#pebblepost  #startups  #musicals  #venture capital

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About Lewis

Lewis GershCurrent Chief Stamp Licker (a.k.a. CEO) at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”

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