Walmart vs. Amazon: War of the Digital and Physical Worlds

Two recent occurrences serve as signals that we’re at a marketing crossroads. In June, Amazon announced that it had offered to buy Whole Foods for $13.7 billion. Two weeks earlier, at Walmart’s 47th Annual Shareholders Meeting, President and CEO Doug McMillon vowed to make the company “people-led and tech-empowered” with enhanced capabilities for online ordering and better delivery options. (Walmart was also rumored to be a potential Whole Foods suitor.) ... Read on.

#digital  #retail  #programmatic direct mail  #Amazon  #e-commerce  #Walmart  #physical

A Funny Thing Happened on the Way to the Forum (Or: The Ancient Roman Origins of Native Advertising)

Truly original ideas are hard to come by. Search was a big one. The way social media has evolved makes it unlike anything else as well. And marketers have told us that PebblePost’s Programmatic Direct Mail® is a unique new marketing channel. ... Read on.

#digital  #tangiblemedia  #native advertising  #romans

The Farmer in the Deal (Or: Sowing the Seeds of a Startup)

The most common question we get here at PebblePost is: “How did you come up with the idea for Programmatic Direct Mail®?” ... Read on.

#digital  #programmatic  #startup  #tangiblemedia  #founder

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About Lewis

Lewis GershCurrent Chief Stamp Licker (a.k.a. CEO) at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”

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