A Reality Check for “Big Dadda”

When I’m with my two sons (ages 9 and 11) I try to be fully present. I’m learning all too quickly how fleeting childhood is, and I’ll never get these precious years with them again. On the other hand, as Chairman, CEO and Chief Stamp Licker at PebblePost, I have a virtual 24/7 obligation to my company. And, like my dad before me, I try to forge a workable compromise by giving my sons occasional glimpses of what the business world is like. The results can be amusing — and humbling. ... Read on.

#big data  #DMA  #ANA  #Governors Ball  #programmatic direct mail  #Omnichannel  #Attribution  #family

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About Lewis

Lewis GershCurrent Chief Stamp Licker (a.k.a. CEO) at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”

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